The institute’s series
Market Views.
Each issue takes one category of the Algerian market and publishes what our measurements show: real usage, the channels, the gap between what consumers say and what happens at the point of sale. The data, the method behind it, and what it implies.
K-beauty took hold in Algeria without a single Korean brand established there.
In a little over three years, Korean skincare has become the new reference for skin care in Algeria. None of these brands is genuinely established there, none communicates directly, and the supply described by retailers remains largely informal. The market was built without them.
Korean skincare — Algeria
No. 02 · August 2026A month when Algeria watches the same thing, at the same time.
Ramadan does not simply raise television audiences: it concentrates them. A few channels, two and a half hours, a handful of dramas. For an advertiser it is the moment of the year when attention is densest — and costliest to miss.
Ramadan television audiences — Algeria
No. 01 · August 2026A category people trust, but have not yet made a habit.
Food supplements have settled into the Algerian pharmacy without settling into a routine. Trust is won; regularity is not. That is where the category’s growth sits.
Food supplements — Algeria
A question the series does not cover yet?
That is usually where a study starts. Tell us the decision you are facing.
Talk to the institute