Market Views · No. 02 — Television audiences · Ramadan 2026 · Algeria
Ramadan does not simply raise television audiences: it concentrates them. A few channels, two and a half hours, a handful of dramas. For an advertiser it is the moment of the year when attention is densest — and costliest to miss.
Television reach rises from 62% outside Ramadan to 76% during the month on the family target, and from 66% to 80% on the housewife target. Fourteen points in both cases: the effect is of the same magnitude on both measured targets.
Between 18:30 and 21:00, six channels capture 85% of audience share on the family target and 90% on the housewife target. Across that slot Echourouk TV holds 28% of the family audience, Samira TV 20% and El Hayat TV 17%. And it is in penetration that the year’s movement shows: El Hayat TV climbs to third place.
Television reach, Ramadan 2026 compared with the non-Ramadan period of the same year.
| Outside Ramadan | During Ramadan | |
|---|---|---|
| Family target | 62% | 76% |
| Housewife target | 66% | 80% |
The same four titles lead both targets, but their ranking inverts. El Mouhajir is first on the family target (10.5% quarter-hour audience) and fourth on the housewife target; El Berrani does exactly the opposite — fourth at 9.9% on family, first at 14.8% on housewife. The inversion comes from the titles not gaining the same thing on the female target: El Berrani picks up 4.9 points there, El Mouhajir just one.
49,997 advertising airings were recorded over the month. Share of voice nonetheless remains widely dispersed: the ten largest advertisers together account for 34% of it, and the largest reaches only 5.2% on the family target. Measured against the housewife target, that same schedule represents 73,752 GRP against 51,201 on the family target: the month’s pressure reads first on the housewife.
Audience share across the iftar and prime-time slot, Ramadan 2026, by channel and target.
| Family target | Housewife target | |
|---|---|---|
| Echourouk TV | 28% | 31% |
| Samira TV | 20% | 22% |
| El Hayat TV | 17% | 15% |
| Ennahar TV | 10% | 12% |
| El Biled | 6% | 6% |
| Bahia TV | 4% | 4% |
The results presented here are aggregated at market level. Advertising data is reported in aggregate: no named ranking of advertisers, and no commissioned sector analysis, is published in this document. Detailed measurements by channel, programme, target and sector are available from the institute.
Detailed sections, cross-analysis by target and data not published here. Tell us the decision you are facing.
Request the full study